In this episode, Ray and John discuss the balance between logic and art in the sales process. What is the internal dialog a salesman has? What are the benefits of building value in the opportunity of buying this product?
- Episode 117 – Expanding Options (Recorded April 2020) April 16, 2021
- Episode 116 – Better Management (Article by Joe Webb) April 1, 2021
- Episode 115 – Finding Sales in the Service Lane (recorded January 2020) March 24, 2021