In this episode, Ray and John discuss how to create value for your customers through accentuating your differences. Which is better, Ford or GM? A small dealership or a large one? A rookie salesperson or a veteran?
- Episode 117 – Expanding Options (Recorded April 2020) April 16, 2021
- Episode 116 – Better Management (Article by Joe Webb) April 1, 2021
- Episode 115 – Finding Sales in the Service Lane (recorded January 2020) March 24, 2021