In this episode, Ray and John discuss examples of reasons to buy a specific product. These reasons don’t necessarily need to be ways your product is better than the competition, just different!
- Episode 117 – Expanding Options (Recorded April 2020) April 16, 2021
- Episode 116 – Better Management (Article by Joe Webb) April 1, 2021
- Episode 115 – Finding Sales in the Service Lane (recorded January 2020) March 24, 2021